Today is the day.
I’ll be honest with you. Today has been overwhelming in the best possible way.
We launched just a few hours ago. We asked for $44,000. You took us past that in 12 minutes. And only 14 hours later, we were already at $274,000.
But this is not really about numbers.
What we are building is not just another digital product. It is not even really about digital. And it is not about going back to analog either. It is something in between. Something more personal.
For years, photography has become faster, sharper, more perfect, and somehow less human. No mistakes. No waiting. No surprises.
But we remember something different. Photos with closed eyes. Missed moments. Unexpected frames. The feeling of not knowing until much later. That pause. That anticipation. That was part of the magic.
With I’m Back Roll APS-C, we are trying to bring that feeling back. Not by going backwards, but by creating something new. Something that lets you slow down again. Shoot without checking every second. Wait. Sit down later. Rediscover your photos with calm, with pleasure, with time.
This project was not built by a big company. It is just us. Me, my daughter Monique, and my partner Filippo. Three people. Ten years. A lot of stubbornness. A lot of work. A lot of belief.
If you have not backed yet, this is your moment. Not only to secure the best available price, but to be part of something that feels genuinely memorable in photography.
Thank you for being here, whether you join us now or whether you have been watching from the beginning. This only exists because of people like you.
